Using the latest 3-D technology, Kraft has simulated a dewy coating of condensation on the Man's exterior, making him appear more fragile - and lifelike - than he has in past decades.As Jones grew more erratic and confrontational some of his followers bailed from his San Francisco church and started talking to journalists about the abuses of power. ![]() According to Milwaukee Magazine, the change meant that Kool-Aid Man would "be less about breaking through brick walls and shouting 'Oh yeah!' and more about making friends. That's when Kool-Aid Man made the leap from a live-action fiberglass costume to a fully computerized 3-D rendering. ![]() The next major update to Kool-Aid Man didn't come until 2013, well after the completely bonkers television commercial heyday of the 1980s. Suddenly, Kool-Aid Man was old enough to play guitar and surf, all while wearing jeans, sunglasses, sneakers, and cool shirts. The first major change to the Kool-Aid Man persona came in the early 1980s, when his age, which previous marketing campaigns had implied to be about 7 years old, abruptly got bumped up to age 14. Whatever the reason, "Kool-Aid" seemed to stick, and the product name hasn't changed again since.Įarly incarnations of Kool-Aid Man featured simpler renderings of a pantsless, smiling, anthropomorphized pitcher with three ice cubes for brains crashing through walls to rescue children from boredom. The reason for the change depends on who you ask while many different stories circulate among the members of the Perkins family, the likeliest explanation is that government regulations prevented the company from using "Ade" (as in, "lemonade" or "limeade") in a product that didn't contain any fruit juice. The company trademarked the name "Kool-Ade" in 1927, and it was changed to "Kool-Aid" a few years later. Perkins set to work on some of the product's marketing shortcomings, starting with the name. Coca-Cola was quickly catching on as the nation's sugary soda of choice, but Fruit Smack allowed families to make an entire pitcher of the drink for just pennies. How did a humble businessman take a magical, fruit-flavored tonic that was originally sold through the mail for pennies, and turn it into a global brand that spawned two video games and a short-lived comic book series, while fueling the dreams of an entire generation of tiny champions? Join us as we dive through the pages of history to learn the untold truth of Kool-Aid.Įdwin Perkins, the inventor of Kool-Aid, grew a business selling smoking cessation products door-to-door into a massive company that eventually sold over 125 household products using direct sales.īut it wasn't until Perkins' sales force added a summer soft drink concentrate called "Fruit Smack" to the product lineup that customers began to sit up and take notice. ![]() It hardly mattered what you ate because you knew that when you got to have Kool-Aid, it was basically your parents giving you license to drink 8 fluid ounces of unadulterated toddler rocket fuel, and you couldn't be held responsible for anything that happened afterward. Our refined grammar school palates paired a big glass of Kool-Aid with a bologna and cheese sandwich (crusts cut off, please), or one of the other popular after school snacks of the day, such as Handi-Snacks or that newfangled chip called Cool Ranch Doritos. In those days, there were only a few different flavors of Kool-Aid available, but it wasn't an issue because "Red" was the only color that mattered.
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